Master of Business Administration (MBA);
Bachelor of Business Administration - Marketing
Ms. Tshegofatso A. Monkge is a recent addition to the Faculty of Business as a Lecturer in the Department of Marketing. She holds a Bachelor of Business Administration (Marketing) and a Master of Business Administration, both from the University of Botswana. Ms Monkge brings a wealth of industry expertise and experience gained from multinational organizations notably in advertising, telecommunications and funeral service industries. Her impact in the industries she served in has had far reaching effects on businesses locally, regionally and internationally.
She is affiliated to the Academy of International Business.
Currently, courses taught include Principles of Marketing, Advertising Management, Basic Concepts in Marketing & Strategic Retail Management.
As a new scholar, Ms. Monkge's interest lies in Marketing Communications, Culture and International Business issues which are areas she is actively involved in through scholarly research.
Currently supervises postgraduate research on Technology acceptance in SMEs; Internal marketing effects on employee engagement; Customer retention in the telecommunications industry.
Conference Preceedings:
- Monkge, T. and Makgosa R. ‘Burying the Dead, Intentions of Christians Towards the Purchase of Funeral Products’. At the 5th Biennial international conference on business innovation and growth, University of Botswana Conference Centre, 9 – 11 July 2019