Bachelor of Business Administration (Marketing)

Course Requirements

MKT100 is a prerequisite for all MKT courses.

Level 100

Semester 1

Core Courses

COM121 Communication and Academic Literacy Skills (3)
ICT121 Computing and Information Skills Fundamentals 1 (2)
PSY101 Introduction to Psychology (3)
ECO111 Basic Microeconomics (3)
STA101 Mathematics for Business and Social Sciences I (3)
STA116 Introduction to Statistics (4)

Semester 2

COM122 Professional Communication (Business) (3)
ICT122 Computing and Information Skills Fundamentals II (2, pre-req. ICT121)
ACC100 Introduction to Accounting (3)
ECO112 Basic Macroeconomics (3)
MKT100 Principles of Marketing (3)
STA102 Mathematics for Business and Social Sciences II (3, pre-req. STA101)

Level 200

Semester 3

MKT202 Distribution Management (3)
MGT100 Principles of Management (3)
ACC201 Introduction to Cost Accounting (3, pre-req. ACC 100)
FIN200 Business Finance (3, pre-req. ACC 100)
LAW251 Foundations of Business Law (3)

Semester 4

MKT204 Integrated Marketing Communication Strategy (3)
MKT201 Consumer Behaviour Theory and Practice (3)
STA114 Business Statistics I (3)
Elective (3)
Option (3)

Level 300

Semester 5

Core Courses

MGT300 Human Resource Management (3, pre-req. MGT200)
MKT300 International Marketing (3)
Options (6)
GEC / Elective (3)

Semester 6

Core Courses

MKT310 Marketing Research Methods (3)
MKT315 Pricing Strategy (3)
Option (6)
GEC / Elective (3)

Level 400

Semester 7

MKT443 Industrial Attachment (3)
MKT409 Brand Management (3)
Options (6)
GEC/ /Elective (3)

Semester 8

MKT444 Research Project (4, pre-req. MKT 310)
MKT410 Marketing Management and Strategy (3)
MGT303 Entrepreneurship and New Business Development (3, pre-req. MGT202)
Options (6)
GEC/Elective (3)

Optional Courses

Students can take any of the under-listed optional courses at levels 2, 3 or 4. The number of optional courses offered shall depend on availability of staff.

MGT203 Principles of Purchasing (3)
BIS205 Information Technology (3, pre-req. BIS100)
MGT200 Organizational Design & Development (3, MGT100)
MGT203 Quantitative Methods for Business (3, pre-req. STA 114, STA116)
ECO211 Intermediate Microeconomics For Business (3, pre-req. ECO111)
MKT303 Strategic Sales Management (3)
MKT304 Advertising Management (3, pre-req. MKT204)
MKT309 Internet Marketing (3)
MKT311 Strategic Retail Management (3 pre-req. MKT 202)
MKT312 Public Relations Strategy (3 pre-req. MKT 204)
MKT313 Services Marketing Theory and Practice (3)
MKT314 Business to Business Marketing Practice(3)
MKT406 Marketing Ethics (3)
MKT408 Contemporary Issues in Marketing (3)
MKT411 Global Business Strategy (3)
MKT412 Managing Marketing Relationships (3)
MKT413 Applied Marketing Research (3, pre-req. MKT 310)
MKT414 Social Marketing (3)
MKT 415 Tourism and Hospitality Marketing