The University of Botswana (UB) has taken a bold step in transforming its media landscape with the official launch of UB Radio 99.5FM, marking a new chapter in broadcasting, student engagement and community dialogue. The milestone signals not only the evolution of the radio station into a powerful platform for expression, learning and social impact but also a commitment to bridging the gap between academia and the wider community.
Delivering a keynote address at the launch, Minister of Higher Education, Hon Prince Maele, hailed UB Radio 99.5FM as a transformative platform that would link the University with its diverse stakeholders. He stressed that the station would serve as a vital channel for disseminating key messages, connecting training opportunities with potential employment prospects and fostering both personal and professional growth. Hon Maele further reaffirmed the government’s commitment to supporting responsible journalism, educational transformation and economic empowerment.
Minister of Communications and Innovation, Hon David Tshere, described UB Radio as a landmark in Botswana’s evolving media space. He acknowledged its role as a community radio station that not only promoted knowledge-sharing and critical discussions but also provided professional media training. The Minister noted that offering students, academics and the broader public a space to engage on pressing national issues, the station was expected to contribute significantly to shaping Botswana’s media landscape.
UB Vice Chancellor, Professor David Norris, described radio as an essential academic tool. He noted that it played a crucial role in knowledge dissemination, fostering intellectual dialogue and strengthening the connection between the university and the wider community. Professor Norris said beyond entertainment, UB Radio would serve as a powerful medium for enhancing learning, promoting research and amplifying student and community voices hence making education more accessible and impactful.
Acting Dean of the Faculty of Humanities, Professor Thapelo Otlogetswe, said the launch on FM was a significant leap forward. He explained that the station’s use of cutting-edge technology, its diverse new programming lineup and steadfast commitment to providing impactful content that resonated with a wide range of listeners. UB Radio is poised to empower young voices, nurture creativity and become a pivotal force in Botswana’s media landscape, added Professor Otlogetswe.
UB Radio Coordinator, Dr William Lesitaokana, outlined the station’s ambitious vision that it was, among others, to establish itself as a leading hub for innovative and inclusive broadcasting that seamlessly bridges education, entertainment and community engagement. Dr Lesitaokana explained that with state-of-the-art technology and compelling programming, UB Radio aimed at reflecting the vibrant spirit and values of the University of Botswana. He added that the station sought to serve as a beacon of excellence in media and communication.
Acting Head of the Department of Media Studies, Mr Patrick Lekgetho, underscored the university’s role in driving Botswana’s transformation from a resource-led to a knowledge-based economy and highlighted UB’s dedication to making a tangible difference in society through such initiatives.