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The University of Botswana’s Department of Visual and Performing Arts (VAPA) marked World Theatre Day on the 27th of March 2025 with a compelling showcase of talent. Under the theme "Theatre and a Culture of Peace," VAPA students captivated audiences with dynamic musicals and powerful monologues. The event highlighted theatre’s role in fostering social dialogue, promoting cultural expression and contributing to socio-economic development. Celebrated globally by theatre professionals, academics and institutions, the occasion underscored the significance of the performing arts in shaping a more peaceful and inclusive society.

Speaking at the event, Deputy Vice Chancellor for Research and Enterprise, Professor Doreen Ramogola-Masire, reaffirmed UB’s commitment to nurturing the creative arts. She underlined the University’s Memorandum of Understanding (MoU) with the Ministry of Sports and Arts, noting its role in fostering artistic growth and innovation. Professor Ramogola-Masire also underscored the importance of empowering young creatives not only for their cultural and societal impact but also as key drivers of economic growth in the creative industry.

Meanwhile, the Minister of Sports and Arts, Honourable Jacob Kelebeng, acknowledged the significance of the University in growing the arts industry in the country. He stated that UB had long been a foundational pillar in the cultural and creative development of the nation.  He added that through its academic programmes in the creative and performing arts, UB equipped students with the competencies required to navigate and thrive in the ever-evolving global creative economy. 

She further explained that the University’s commitment to the arts extended beyond the classroom with outreach initiatives creating opportunities for aspiring creatives who may not have access to formal education. Such efforts, she noted, aligned seamlessly with the spirit of World Theatre Day, underscoring theatre’s power as a tool for empowerment, dialogue and nation-building.

Mr Demin Richards, Founder and CEO of Opulent Entertainment Group, which executed the performances by UB students, emphasised that theatre was a key contributor to growing a country's economy when given the right attention. He cited Broadway's annual revenue of over US$5 million and the global television and film industry's US$2.2 trillion business. Mr Richards noted that if a country could capture 5% of that for its GDP, it would be significant. Furthermore, he highlighted that people travelled to USA and London specifically to watch shows, adding that Botswana had equally talented individuals.