The versatility of marketing creates opportunities for persons with marketing skills in any organisation that can only achieve its objectives through getting others to act in a desired way. Thus, marketing skills are needed in any organisation that has a target audience whose needs have to be identified or anticipated and satisfied through the conception, production, and delivery of goods and services, e g business, government, social, parastatal, financial, professional, religious, political, or educational organisations or institutions

Those interested in becoming professional or chartered marketers can take the qualifying examinations of marketing professional associations such as the Institute of Marketing (UK), Marketing Federation of Southern Africa (RSA) and the American Marketing Association.