PhD (University College Dublin, Ireland)
MBA (Arizona State University, USA)
BA (University of Dar-Es-Salaam, Tanzania)
Prof. Edward E. Marandu (BA, Dar-Es-Salaam; MBA, Arizona State University; PhD, University College Dublin) is Professor of Marketing and International Business at the University of Botswana. Formerly, he taught at the University of Dar-Es-Salaam and has held visiting positions at the University College Dublin and Ohio University. Prof. Marandu has many accomplishments both professionally and academically. He has won several research awards some of which include being principal researcher to the African Energy Policy Research Network (AFREPREN) from 1996 to 2001 and Organization for Social Science Research in Eastern Africa (OSSREA) from 2003 to 2006. He has authored and edited books, on “Export Performance: Key Determinants” and “Regulation of the Power Sector in Africa: Attracting Investment and Protecting the Poor”. His contribution to knowledge is evidenced in more than 40 pieces of research in the area of marketing, international business, consumer behavior and economic regulation. Professionally, Prof. Marandu serves as a consultant to several businesses in Ireland, Tanzania, the International Trade Centre and Botswana.
MBA Supervisions Topics
PhD Supervisions Topics
Marandu, E. E., et al. (2019). Predicting Students’ Intention to Use E-Learning Using the Technology Acceptance Model. International Journal of Learning, Teaching and Educational Research, 18 (6): 110-127.
Marandu, E. E., Mburu, P. T., & Amanze, D. (2017). Evolution of Free Economic Zones: A Functional Taxonomy. Archives of Business Research, 5(11), 43-53.
Marandu, E.E., Moeti, N. and Joseph H. (2010). Predicting Residential Water Conservation Using the Theory of Reasoned Action, Journal of Communication, 1(2): 87-100.
Marandu, E.E. (2010). Strategy Factors Associated With the Export Performance of Manufacturing Firms. Journal of Business in Developing Nations, Volume 11: 33-76.
Kaynak, E. and Marandu, E.E. (2006). Tourism Market Potential Analysis in Botswana: A Delphi Study. Journal of Travel Research, 45(2), 227-237.
Marandu, E.E. (1995). Impact of Export Promotion on Export Performance of Manufacturing Firms: A Tanzanian Study. Journal of Global Marketing, 9(1/2): 9 – 39.