Staff Profiles

Mr. Mburu Paul Thagana

Paul T Mburu

Faculty of Business

Marketing

Senior Lecturer

Location: 245/17
Phone: 3555565
Email Mr. Mburu Paul Thagana

B.com (Hons) M.com  DCA ( Shivaji University ) India

Mr Paul Mburu :(B Com (Hon), MCom ; Shivaji University )

Mr Mburu is a senior Lecturer in the Department of Marketing. Mr Mburu is a specialist in the marketing, having taught  under graduate and post graduate  classes on  Principles of Marketing, Marketing Strategy and Retailing for over 20 years . The areas of his specialization include; marketing strategy, internet marketing,  consumer behavior, and Distribution and supply Chain management.

He has published over 27 journal articles and presented in a number of conferences locally and abroad  in these areas. He has conducted several studies, some of them funded by organizations such as UNESCO and the Royal Tropical Institute (KIT, Netherlands)  and ORD UB. He has supervised and examined a number of research thesis  on the above areas. 

Principles of Marketing

Marketing Strategy

Digital Marketing

Retail Management

Distribution and Supply Chain Management

Consumer Behaviour

Pricing and Pricing Strategy

 

 

  1. Retailing and retail developments in Africa
  2. e-commerce developments in Africa,
  3. Consumer Behaviour ,
  4. Business development and  growth of SMEs 
  5. Globalisations  and its effects on  SMEs in Africa

 

Marketing strategy

Merchandising and Retailing

Consumer Behaviour

Digital Marketing

 

  1. Matenge, T., Makgosa, R., & Mburu, P. (2019), The Role of Demographic and Attitudinal Influences on the Financial Saving Behaviour of Employed Adults in Botswana, International Journal of Business and Emerging Markets; Indexed by, Scopus, Academic OneFile (Gale),cnpLINKer (CNPIEC)
  2. Marandu, E. E., Mburu, P. T., Amanze, D. (2018). An Analysis of Trends in Foreign Direct Investment Inflows to Africa,  International Journal of Business Administration Vol 10, No 1 Pp 20-32   DOI: https://doi.org/10.5430/ijba.v10n1p20
  3. Mburu,P Marandu, E. E.,  Amanze, D. (2018), Deconstructing Apparel Buying Behaviour to Counter Effects of Second Hand Clothing and Counterfeits International Journal of Business Marketing and Management (IJBMM) Vol 3 Issue 2 , Pp.36-46
  4. Marandu, E. E., Mburu, P. T.,  Amanze, D. (2017). Evolution of Free Economic Zones: A Functional Taxonomy. Archives of Business Research5(11). DOI: http://dx.doi.org/10.14738/a

In pursuit of academic excellence