Staff Profiles

Ms. Tshepo Maswabi

Tshepo Maswabi

Faculty of Business



Location: 014/245
Phone: 3554056
Email Ms. Tshepo Maswabi

Prince 2 certified (Projects in  a controlled environment)

Advocacy trainer of trainers

Certificate in Vocational training and Education(CVET)


Ms Maswabi joined the department of Marketing in 2014 and has since been teaching various marketing courses such as  Brand Management and Public Relations.Prior to joining the University of Botswana, she held various Marketing and Customer Service positions including Product Development Officer, Customer Care Officer, Marketing Specialist , Relationship Manager as well as Communications and Advocacy Specialist where she was responsible for amongst other things Marketing, Communications and branding. She boasts a wealth of knowledge and over 17 years’ experience in marketing and stakeholder relationship management, brand development and management, advocacy and communications. Ms Maswabi is a Botswana Qualifications Authority accredited trainer in advocacy.She is in possession of a Masters in Business Leadership from University of South Africa and a Bachelors degree in Business Administration from the University of Botswana.

Brand Management, Public Relations, Services Marketing, Integrated Marketing Communications, Sales management, Basic principles of Marketing -an entry level marketing course for non-business students  as well as Principles of Marketing which is an entry level course for marketers and other business students

Current research interest lies in branding and communications, consumer behaviour as well as library advocacy.  

Branding,Consumer behaviour,Customer service

Co-author of the following publications:

  1. Trajectories to making Botswana a destination of choice: An evaluation of current awareness and perception level. Tshepo Maswabi, Ntogwanah Forche and Resego Taolo. 2018
  2. The role of pricing as part of retail mix in customer purchasing decisions: The case of selected supermarkets in Gaborone, Botswana. P.Mburu, C.Sathyamoorthi, Tshepo Maswabi.2016
  3. Public Libraries: Pathways to making Botswana an educated, informed nation. Tshepo Maswabi, Tiroyamodimo Sethate, Sebusang Sebusang.2011
  4. Advocacy and evidence for sustainable public computer access: experiences from the Global Libraries initiative. Janet Sawaya, Tshepo Maswabi et al.2011

In pursuit of academic excellence