Staff Profiles

Master of Business Administration (MBA);

Bachelor of Business Administration - Marketing

Ms. Tshegofatso A. Monkge is currently a PhD candidate at the University of Pretoria, South Africa. Her thesis explores sustainability practices in the context of the emerging market multinational enterprises and foregrounds the role of the extended management team in driving effective strategic conversations. She brings a wealth of industry expertise and experience gained from multinational organizations notably in advertising, telecommunications and funeral service industries. Her influence in the industries she served in has had far reaching effects on the businesses locally, regionally, and internationally. 

Ms Monkge is affiliated to the Academy of International Business (AIB), Africa academy of Management (a research interest group of the Academy of Management), and the Strategic Management Society. Additionally, she has been selected as the 2025 emerging scholar in The Emerging Markets Shared Interest Group (EM-SIG) of the Academy of International Business (AIB). 

Ms Monkge facilitates teaching and learning in a range of courses with a Marketing and International Business focus. These courses include but are not limited to:

• Basic Concepts of Marketing (GEC 275)
• Principles of Marketing (MKT 100)
• Advertising Management (MKT 304)
• Strategic Retail Management (MKT 311)
• International Business Environment (INT 201)
• Introduction to International Business (INT 200)

As an emerging scholar, Ms. Monkge's interest lies in investigating issues around strategy, international business and culture, which are areas she is actively involved in through scholarly research.

Currently supervises postgraduate research on Technology acceptance in SMEs; Internal marketing effects on employee engagement; Customer retention in the telecommunications industry.

Published Articles:

1. Monkge, T. A. & Makgosa R., (2021). Burying the Dead: Predicting the Purchase Intentions for Funeral Products Using the Theory of Reasoned Action. Global Business Review, A Scopus Indexed Journal. DOI: 10.1177/0972150920984917
2. Monkge, T.A. & Makgosa, R., (2021). Cultural Values, Intensity of Religiosity and Consumer Attitudes towards Promotion of Controversial Products: Insights from Botswana. International Journal of Business and Emerging Markets, A Scopus Indexed Journal. DOI: 10.1504/IJBEM.2022.10042532
3. Marandu, E.E., Jaiyeoba, O., & Monkge, T.A., (2022). Managerial Factors Associated with the Export Performance of Manufacturing Firms: A Conceptual and Empirical Analysis. African Journal of Business and Economic Research (AJBER), 16/ 3 A Scopus and IBSS Indexed Journal.