Media Studies Department to introduce master's programme

Media Studies 2019

The Department of Media Studies is in the process of reviewing its programmes and is also planning to introduce a master’s level programme early next year.

Head of the Department, Dr William Lesitaokana, revealed this during a visit by a delegation from the University of Johannesburg (UJ), South Africa recently. The delegation visited the Media Studies Department to learn about programmes offered, master’s programme development, student learning, teaching and assessment processes.

Dr Lesitaokana said instead of a general course, the department was planning to have the Media Studies programme split into separate bachelor’s degree programmes such as Public Relations, Film and Television, Print Journalism, Radio Journalism and Digital Media.

Dr Lesitaokana said the department was also planning to introduce entrepreneurship courses to equip students with basic business skills to produce flexible graduates who were capable of becoming job creators.

Meanwhile, the UJ delegation comprised the Department of Journalism, Film and Television Lecturer, Professor Gilbert Motsaathebe, School of Communication Head, Professor Sarah Chiumba and Department of Communication Studies Head, Professor Mariekie Burger.

The delegation was also interested in exploring future collaboration in areas such as research, staff training, students exchange and teaching.

Professor Chiumba said UJ was working on positioning itself into the fourth industrial revolution hence the need to review academic programmes so that they remained relevant. She observed that such would assist the University produce graduates who were relevant to job market.