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Program Details

Faculty : Faculty of Business

Program Name : Bachelor of Business Administration (Marketing)

BGCSE Points(or similar) : 42


Type : Under Graduate

No. of Semesters : 8

Description : BGCSE/equivalent with a minimum of grade C in English Language and Mathematics. Applicants with Diploma in Accounting and Business Studies or equivalent qualification may be considered for entry at level 100 or 200. Course Requirements Students pursuing the Bachelor of Business Administration (Marketing) Degree Programme are required to take and pass the following courses at Levels 100,200,300,400: MKT 100 is a prerequisite for all MKT courses. Optional Courses Students can take any of the under-listed optional courses at levels 2, 3 or 4. The number of optional courses offered shall depend on availability of staff.

Courses involved :

Semester 1

Core Courses

  INTRO TO COMMN & ACADEMIC LITERACY(BUSINESS) Credits : 3
  BASIC MICROECONOMICS Credits : 3
  COMPUTER SKILLS FUNDAMENTALS I Credits : 2
  MARKETING ETHICS Credits : 3
  CONTEMPORARY ISSUES IN MARKETING Credits : 3
  INTRODUCTION TO PSYCHOLOGY Credits : 3
  MATHEMATICS FOR SOCIAL SCIENCES I Credits : 3
  INTRODUCTION TO STATISTICS Credits : 4

Optional Courses

  INFORMATION TECHNOLOGY Credits : 3
  INTERMEDIATE MICROECONOMICS Credits : 3
  ORGANIZATIONAL DESIGN AND DEVELOPMENT Credits : 3
  PURCHASING AND MATERIALS MANAGEMENT Credits : 3
  QUANTITATIVE METHODS FOR BUSINESS Credits : 3
  STRATEGIC SALES MANAGEMENT Credits : 3
  ADVERTISING MANAGEMENT Credits : 3
  INTERNET MARKETING Credits : 3
  STRATEGIC RETAIL MANAGEMENT Credits : 3
  PUBLIC RELATIONS STRATEGY Credits : 3
  SERVICES MARKETING THEORY AND PRACTICE Credits : 3
  BUSINESS TO BUSINESS MARKETING PRACTICE Credits : 3
  GLOBAL BUSINESS STRATEGY Credits : 3
  MANAGING MARKET RELATIONS Credits : 3
  APPLIED MARKETING RESEARCH Credits : 3
  SOCIAL MARKETING Credits : 3
  TOURISM AND HOSPITALITY MARKETING Credits : 3

Elective Courses

    No Elective courses present in this Program for Semester 1.

Semester 2

Core Courses

  INTRODUCTION TO ACCOUNTING Credits : 3
  ACADEMIC & PROFESSIONAL COMMN (BUSINESS) Credits : 3
  BASIC MACRO ECONOMICS Credits : 3
  COMPUTER SKILLS FUNDAMENTALS 2 INFORMATION SKILLS 11 Credits : 2
  PRINCIPLES OF MARKETING Credits : 3
  MATHEMATICS FOR BUSINESS & SOCIAL SCIENCES II Credits : 3

Optional Courses

    No Optional courses present in this Program for Semester 2.

Elective Courses

    No Elective courses present in this Program for Semester 2.

Semester 3

Core Courses

  INTRODUCTION TO COST ACCOUNTING Credits : 3
  BUSINESS FINANCE Credits : 3
  FOUNDATIONS OF BUSINESS LAW Credits : 3
  PRINCIPLES OF MANAGEMENT Credits : 3
  DISTRIBUTION MANAGEMENT Credits : 3

Optional Courses

    No Optional courses present in this Program for Semester 3.

Elective Courses

    No Elective courses present in this Program for Semester 3.

Semester 4

Core Courses

  CONSUMER BEHAVIOUR THEORY & PRACTICE Credits : 3
  INTEGRATED MARKETING COMMUNICATION STRATEGY Credits : 3
  BUSINESS STATISTICS Credits : 3

Optional Courses

    No Optional courses present in this Program for Semester 4.

Elective Courses

    No Elective courses present in this Program for Semester 4.

Semester 5

Core Courses

  HUMAN RESOURCES MANAGEMENT Credits : 3
  INTERNATIONAL MARKETING Credits : 3

Optional Courses

    No Optional courses present in this Program for Semester 5.

Elective Courses

    No Elective courses present in this Program for Semester 5.

Semester 6

Core Courses

  MARKETING RESEARCH METHODS Credits : 3
  PRICING STRATEGY Credits : 3

Optional Courses

    No Optional courses present in this Program for Semester 6.

Elective Courses

    No Elective courses present in this Program for Semester 6.

Semester 7

Core Courses

  BRAND MANAGEMENT Credits : 3
  INDUSTRIAL ATTACHMENT Credits : 3

Optional Courses

    No Optional courses present in this Program for Semester 7.

Elective Courses

    No Elective courses present in this Program for Semester 7.

Semester 8

Core Courses

  ENTREPRENEURSHIP AND NEW BUSINESS FORMATION Credits : 3
  MARKETING MANAGEMENT AND STRATEGY Credits : 3
  RESEARCH PROJECT Credits : 4

Optional Courses

    No Optional courses present in this Program for Semester 8.

Elective Courses

    No Elective courses present in this Program for Semester 8.
Contact Details :
4775 Notwane Rd. Gaborone, Botswana Private Bag UB 0022. Tel: +(267) 355 0000 Gaborone, Botswana